The Motor Accident Commission (MAC) has teamed up with the Adelaide Lightning for another two seasons as the club’s official naming rights sponsor.
MAC Chief Executive Officer, Aaron Chia said the MAC Adelaide Lightning are one of the state’s most successful sporting clubs and MAC is proud to continue this partnership.
“To date, this partnership has proven very successful and the next two seasons will see this expanded even further with the Adelaide 36ers joining in to promote road safety to their vast network of fans.
“Basketball provides MAC with an opportunity to access thousands of people throughout the state and having dedicated MAC Adelaide Lightning and the Adelaide 36ers players as Official MAC Road Safety Ambassadors is a great way to extend the delivery of MAC’s road safety messages and to engage and educate the community.
“Encouraging people to reflect on their choices when it comes to road safety is a vital step in changing behaviours, and ultimately reducing serious injuries and deaths on our roads.”
“Education is a key component of MAC’s approach to reducing road trauma and using respected sports stars to help achieve this through their coaching clinics, class room sessions and community programs is a highly effective way for MAC to engage with even more audiences,” said Mr Chia.
Adelaide 36ers and MAC Adelaide Lightning CEO, Guy Hedderwick thanked MAC for their continued support and said he is excited about the new direction of the partnership.
“MAC has a strong partnership with the team and we are looking forward to continuing the important work of road safety education and developing it further with the inclusion of the Adelaide 36er’s,” said Mr Hedderwick.